Privacy policy

Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision of the data has no consequences. This applies only insofar as no other information is given in the following processing procedures.
“Personal data” means all information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without giving any personal information.
Whenever you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant legitimate interest in ensuring the trouble-free operation of our website and to improve our offer.


Collection, processing and transfer of personal data for orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to deal with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.
Your data will be passed on, for example, to the mail-order companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The extent of the data transfer is limited to a minimum.

Contact      Reviews     

Collection and processing when using the contact form 
When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided it. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. We will only use your e-mail address to process your request. Your data will then be deleted, unless you have agreed to further processing and use.

Buyer’s seal customer evaluation
On our website we use the buyer’s seal customer evaluation tool of the Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig). After your order we would like to ask you to rate and comment on your purchase with us.
For this purpose you will be contacted by us by e-mail, whereby we will use the technical system of the provider of the buyer’s seal evaluation tool within the framework of order processing.
Your data will be processed either with your consent or on the basis of our legitimate interest.
The processing is carried out on the basis of Art. 6 para. 1 letter a DSGVO with your consent, provided that you have expressly agreed to receive the evaluation request. You can revoke your consent at any time by using the corresponding link in the e-mail, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your e-mail address will then be removed from the distribution list.
Processing without express consent is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of a justified interest in truthful, verified evaluations of our services in the context of direct advertising. For this purpose, we will send an electronic request for evaluation of your own goods or services which you have already purchased from us. This will be sent to the e-mail address which we have received from you in the course of the sale of a product or service. The dispatch of the request for evaluation is subject to the proviso that you have not objected to this use of your e-mail address.
The objection is possible at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the evaluation request. This will not incur any costs other than the transmission costs according to the basic tariffs.
The personal data stored in this context in the technical system of the Buyer’s Seal evaluation tool will be deleted 3 months after the delivery of goods recorded for evaluation.

Merchandise management     

Use of an external merchandise management system
We use a merchandise management system for contract processing within the framework of order processing. For this purpose, your personal data collected in the context of the order are sent to
Haufe-Lexware GmbH & Co. KG A company of the Haufe Group Munzinger Straße 9 79111 Freiburg

Payment service provider     

Using PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. This can be found at

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the computer system of a user. If a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
We use these cookies for the purpose of making our offer more user-friendly, effective and safer. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a change of page.
The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominantly justified interest in guaranteeing the optimal functionality of the website as well as a user-friendly and effective design of our offer.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and can decide individually whether to accept them or not, as well as prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website to their full extent.
Under the following links you can find out how you can manage the cookies of the most important browsers (including deactivating them):

Advertising      analysis     

The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominantly legitimate interest:

– in the needs-based and targeted design of the website, e.g. in analysis and statistics tools

– to address the site visitors in a targeted manner with interest-related advertising, e.g. conversion tracking

You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you, based on art. 6, paragraph 1, letter f of the DPA.

Use of Google Analytics
We use the web analysis service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and ensuring compliance with the applicable data protection laws.
The data processing serves the purpose of analysing this website and its visitors. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide further services to the website operator in connection with website and internet use. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.
You can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link [].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must opt-out on all systems and devices in use to be fully effective. If you delete the opt-out cookie, requests will again be sent to Google. If you click here, the opt-out cookie will be set: Disable Google Analytics.
For more information on terms of use and privacy, please visit or

Facebook Social Plugins

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) social plugins (“plugins”) of the social network, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and can be recognised by one of the Facebook logos.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law.

If a user calls up a function of this online offer that contains such a plugin, his or her device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated into the online offer by the user. User profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin. By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his or her Facebook account. If users interact with the plugins, for example, by pressing the Like button or making a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out his or her IP address and store it. According to Facebook, however, only an anonymized IP address is stored in Germany. The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options to protect the privacy of users, can be found in the data protection information from Facebook. If a user is a Facebook member and does not want Facebook to collect data about him or her via this online offer and link it to his or her membership data stored on Facebook, he or she must log out of Facebook and delete his or her cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings or via the US-American or EU site. The settings are platform-independent, i.e. they are adopted for all devices (desktop or mobile).

Facebook, CustomAudiences and Facebook marketing services

Within our online offer, due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are located in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, is used.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law.

On the one hand, the Facebook pixel enables Facebook to determine the visitors of our online offer as a target group for the presentation of ads (so-called “Facebook ads”). Accordingly, we use the Facebook Pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offer or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and do not appear to be annoying. With the help of the Facebook Pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversion”).

The Facebook pixel is directly integrated by Facebook when you call up our websites and can store a so-called cookie on your device. If you then log in to Facebook or visit Facebook when logged in, the visit to our online offer will be noted in your profile. The data collected about you is anonymous to us, so we cannot draw conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook as well as for our own market research and advertising purposes. If we should transmit data to Facebook for comparison purposes, this data is encrypted locally in the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of comparing the data with the data similarly encrypted by Facebook.

Furthermore, when using the Facebook pixel, we use the additional function “extended comparison”. Here, data for the formation of target groups (“custom audiences” or “look like audiences”) is transmitted to Facebook in encrypted form. Further notes.

We also use the “Custom Audiences from File” method of the social network Facebook, Inc. In this case, the email addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is only used to determine recipients of our Facebook ads. We want to ensure that the ads are only displayed to users who have an interest in our information and services.

The processing of the data by Facebook is carried out within the framework of Facebook’s Data Usage Policy. Specific information and details about the Facebook pixel and how it works can be found in the Facebook help section.

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To control what types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on usage-based advertising settings. The settings are platform-independent (desktop or mobile).

You can also opt-out of the use of cookies for audience measurement and advertising purposes by visiting the Network Advertising Initiative opt-out page and additionally by visiting the U.S. website or the European website.